Who Makes Scheels Fishing Rods? Discover Mystery in 2023

who makes Scheels fishing rods

Scheels is a renowned name in the fishing industry, known for producing high-quality fishing gear, including fishing rods. The company has built a strong reputation among anglers for its commitment to excellence and dedication to producing top-of-the-line products. Let’s dive into the details to understand who makes Scheels fishing rods and what sets them apart.

Overview of Scheels as a Company:

Scheels is a well-established sporting goods retailer that has been serving customers since its inception in 1902. With over a century of experience, Scheels has become synonymous with quality and reliability in the outdoor industry. 

The company operates multiple retail stores across the United States, providing customers with a wide range of sporting equipment, including fishing gear.

Who Makes Scheels Fishing Rods? Manufacturing Process

Scheels fishing rods are meticulously crafted using a combination of traditional craftsmanship and modern manufacturing techniques. The company employs a team of skilled rod builders who have years of experience in creating high-performance fishing rods. These artisans pay attention to even the smallest details to ensure that every rod meets the highest standards of quality.

The manufacturing process begins with the selection of premium materials. Scheels sources the finest graphite and composite blanks, which form the backbone of their fishing rods. These blanks are chosen for their strength, sensitivity, and flexibility, ensuring an optimal fishing experience.

Once the materials are selected, the rod building process begins. The blanks are carefully cut and shaped to achieve the desired length, action, and power. Skilled craftsmen then apply a series of precise wraps and epoxy coatings to secure the guides and reel seat in place. Each rod is meticulously tested to ensure its durability and performance before it reaches the hands of anglers.

Partnerships and Collaborations:

rods at lakes

Scheels understands the importance of collaboration and partnerships in creating exceptional fishing rods. The company actively seeks input and feedback from professional anglers, who bring their extensive knowledge and expertise to the table. Scheels collaborates with these seasoned professionals to design and refine their fishing rod lineup, ensuring that they meet the demands of serious anglers.

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By working closely with professional anglers, Scheels can incorporate specific features and technologies that cater to the needs of different fishing styles and techniques. This collaborative approach ensures that Scheels fishing rods are not only of the highest quality but also perform exceptionally well in real-world fishing scenarios.

Expertise and Craftsmanship in Scheels Fishing Rods:


Scheels takes great pride in the expertise and craftsmanship that goes into every fishing rod they produce. They believe that using top-notch materials is crucial, which is why they source the finest components from reputable suppliers. The high-quality blanks, guides, reel seats, and handles contribute to the overall performance and durability of Scheels fishing rods.

The design and engineering of Scheels fishing rods are also noteworthy. The company employs a team of experienced designers who carefully study the needs and preferences of anglers. They create rod actions and powers that are tailored to specific fishing techniques, ensuring that each rod provides optimal performance and sensitivity.

To ensure the rods meet the highest standards, Scheels conducts rigorous testing throughout the development process. This includes both laboratory testing and field testing conducted by professional anglers. By subjecting their fishing rods to real-world fishing conditions, Scheels can fine-tune their designs and make any necessary adjustments to enhance performance.

The Role of Professional Anglers in Scheels Fishing Rods:

Scheels recognizes the value of professional anglers in shaping their fishing rod lineup. These anglers bring years of experience and knowledge to the table, allowing them to provide valuable insights and feedback during the design and development stages. Their input helps Scheels create fishing rods that meet the demands of anglers across various skill levels and fishing scenarios.

The collaboration between Scheels and professional anglers goes beyond design and development. Scheels actively involves these anglers in field testing their fishing rods. By using the rods in real fishing situations, professional anglers can provide valuable feedback on performance, sensitivity, and durability. This ensures that Scheels fishing rods are finely tuned to deliver exceptional results on the water.

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Customer Satisfaction and Reviews:


Scheels fishing rods have garnered a reputation for customer satisfaction within the fishing community. Anglers who have purchased and used Scheels rods often provide positive feedback, praising the rods for their quality, performance, and durability.

Numerous testimonials and ratings speak to the overall satisfaction customers have experienced with Scheels fishing rods. The brand’s commitment to excellence and attention to detail has earned them a loyal customer base who trusts the brand for their fishing needs.

Scheels Fishing Rod Product Range:

Scheels offers a diverse range of fishing rods to cater to the needs and preferences of anglers. Whether you’re a novice angler or a seasoned pro, Scheels has a rod that suits your fishing style.

Their product range includes various types of fishing rods, such as spinning rods, casting rods, fly rods, and ice fishing rods. Each type of rod is designed with specific features and technologies to optimize performance for the intended fishing technique.

Scheels also offers specialized rod series tailored for specific fishing scenarios or target species. Whether you’re pursuing bass, trout, walleye, or other game fish, Scheels has a rod series designed to enhance your chances of success.

Availability and Purchasing Options:

Scheels fishing rods are available through their retail stores located in several states across the United States. Visiting a Scheels store allows customers to get hands-on experience with the rods and seek expert advice from knowledgeable staff.

For those who prefer online shopping, Scheels offers a convenient online purchasing platform. The website provides detailed product information, customer reviews, and specifications to help customers make informed decisions. Online shoppers can also take advantage of customization options to personalize their fishing rods according to their preferences.

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Conclusion For Who Makes Scheels Fishing Rods?

Scheels fishing rods are the result of meticulous craftsmanship, expertise, and collaboration with professional anglers. The company’s commitment to quality materials, innovative design, and extensive testing ensures that their fishing rods meet the high expectations of anglers.

With a wide range of fishing rods catering to different fishing techniques and preferences, Scheels provides anglers with the tools they need to pursue their passion. The positive customer feedback and reputation within the fishing community solidify Scheels’ position as a trusted and respected brand.


  1. Are Scheels fishing rods suitable for beginners?

    Yes, Scheels offers fishing rods suitable for anglers of all skill levels, including beginners. Their product range includes rods designed for ease of use and versatility, making them ideal for novice anglers.

  2. Can I customize a Scheels fishing rod to my liking? 

    Yes, Scheels offers customization options for their fishing rods. Online shoppers can select preferred features, such as rod length, action, and power, to personalize their rods according to their specific fishing preferences.

  3. Do Scheels fishing rods come with a warranty?

    Yes, Scheels stands behind the quality of their fishing rods and offers warranties on their products. The specific warranty terms may vary, so it’s advisable to check the details for each rod model.

  4. Can I purchase Scheels fishing rods outside of the United States? 

    At present, Scheels primarily operates in the United States. While international shipping may not be available directly through their website, it’s worth contacting Scheels’ customer service to inquire about possible options for international orders.

  5. Are Scheels fishing rods only suitable for freshwater fishing?

    No, Scheels offers fishing rods designed for both freshwater and saltwater fishing. They have specialized rod series that can withstand the harsh conditions of saltwater environments, allowing anglers to pursue a wider range of fishing opportunities.

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